National Science Week Poster

PROBLEM:

We were approached and selected by the CSIRO to design a poster for their National Science Week Program for 2011. Three different studios were selected by the CSIRO including us. We were each assigned a theme to design a poster for. We were assigned “Lifecycles”.

 

SOLUTION:

With our poster design, we went with the frog lifecycle since it was the most recognisable and easily understood lifecycle amongst children. With this in mind, and the requirement to give the posters a “modern” spin, we went with a black and white design and dynamic action for an energetic poster that would appeal to children. We focused on the key life stages of the frog, the forward motion and “spring” associated with frogs and tied this in with dynamic lines for our overall design.