FGC Email Design

PROBLEM:

The Feel Great Challenge is a health and weight loss program created by a panel of experts. Part of the 12 week program involved a series of weekly and bi-weekly emails that were sent out to participants to help with motivation, keeping the participants on track and providing helpful tips at key points along the weight loss journey. The client wanted email designs that were bright and colourful to match their branding (making weight loss fun) along with visual imagery that targeted men and women without using super slim models.

 

SOLUTION:

We developed a series of fun, playful email designs using bright colours. We tied these colours into imagery featuring everyday men and women. The emails featured personalised text and took a friendly, conversational tone for a personal, cheerleader approach to the emails.