Earth Shelter Logo

PROBLEM:

Earth Shelter are eco built homes with a focus on sustainability and protecting the environment. Frank from Earth Shelter had a very specific vision for the logo but wanted some alternative concepts as well.

 

SOLUTION:

We had an initial consultation with Frank to understand the product and his idea. Based on this consultation and some research we conducted we produced a literal translation of Frank’s idea and then presented several of our own concepts. The concepts we produced played on the idea of shelter and the natural environment. We used natural elements and shelter symbols, abstract design and a modern typeface. These are some of the concepts produced.