VIP Club Brochure Design

PROBLEM:

Before we were “Beyond Horizon Creative” we were “Travel By Trolley Creative”. We just rebranded to a new name in response to customer feedback on our name (it was too long). Under our old branding, we had a VIP club and needed a sales brochure to provide information about the club to new members. We wanted an exclusive, luxury, it’s-all-about-you feel about the brochure to go with the purpose of the club – rewarding our clients with things they couldn’t get anywhere else, 5-star treatment and special deals.

 

SOLUTION:

We didn’t want to be cliché with our brochure and use the usually “VIP” type approaches to the design. We used our branding colours, combined it with high-end luxury branding and visual imagery to create the overall look and feel and then tied it in with a personal and conversational tone for the information contained in the brochure.